While customers love to eat out, they are becoming increasingly aware of their impact on the environment. According to a 2008 National Restaurant Association survey, 62% of diners say they prefer to eat at an environmentally- conscious restaurant. A recent consumer survey revealed that cleanliness has jumped to No. 2 on the list of reasons for returning to a restaurant. Going green will save you money, increase your customer loyalty and reputation in the community. The cost of becoming a green restaurant is far less than the cost of losing new and existing customers. Your customers care, so should you. Available through US Foodservice, SYSCO and other fine foodservice distributors.